Beautiful people, hideous monsters. That’s Grimm in a nutshell, and it’s one of the most popular shows on the W channel. We fought back our fears of were-cats and giant shambling rat-creatures and bravely took on the challenge of increasing Grimm’s exposure on W’s social media pages. Our weekly memes, gifs, captioned images and snappy, gossipy posts on individual episodes have fuelled online excitement for this hit show.